Introduction: Before I joined the team, in April, digital design team had a design sprint to proposed a full new design for sales experience. Then, they decided to design tailored customer journey by using brand new UI kit. I’m so lucky to join this project since I know it is a rare opportunity to learn the whole redesign process.

Solution: The new sales experience is starting with product intent, we are going to capture the customer’s interest in products.

Then, we would like to share relevant upsells and the flexibility of adding and removing products with a shopping cart as we get the appropriate information from the customer. Our goal is to help customers take a quote online and add GEICO products to their shopping cart easily, just like you shop in the Amazon. 

Last, customers will be able to use modern payment methods (Apple Pay, Google Pay, etc.) that customers expect and help onboard them into the GEICO Mobile app.